Hinojosa sat for an hour-long interview at the Texas Tribune's annual journalism convention, laying out how she plans to run against divisive social issues she says have distracted voters from economic concerns. She argued that focusing on those fights lets a small group of tech billionaires consolidate wealth and power while everyday people lose out.
"We have divided ourselves into these tribal camps and fought these culture wars, and the only people who have won are, like, 15 billionaire tech dudes who are amassing all our money, all our power, all our data and are about to blow up the world," Hinojosa said.
Her comments signal a strategy built around uniting voters across ideological lines on pocketbook issues rather than hot-button social topics. For Texans weighing the governor's race, it means Hinojosa is betting affordability, not identity politics, will be the argument that moves people to her side.
Whether that message lands remains a question for the campaign trail.