The event features a dog parade, dog races, costume contests, presentations, and vendor booths, according to the flyer promoting it. Dogs can join in and participate alongside their owners, not just watch from the sidelines. Beyond the costumes and races, Bark & Brew promotes awareness of Texas Lions Camp, Leader Dogs for the Blind, and World Services for the Blind.

For families in Lubbock who've been hunting for a reason to buy their dog an over-the-top costume, this is it. The afternoon mixes pure silliness, watching pugs and labs strut around in outfits, with a cause that actually matters.

Seven years running now, and the formula still works, costumes plus a cause plus a Sunday afternoon at The Range.