Randy Whipple of the WRCA Foundation said about 170 Western gear craftsmen from across the country are part of the trade show, along with other vendors.
The event supports the foundation's scholarship fund for ranch kids and a crisis fund for ranching families. More than 70 children are on four-year scholarships. The crisis fund helps families facing an injury, a cancer diagnosis or a child born with a birth defect.
The Youth World Championship is set for Nov. 13-14. The rodeo also includes expos, watch parties and live music.