The annual country and Red Dirt festival was originally set for October 10 but organizers moved it up a day. This year's lineup leans on regional talent, headlined by Jon Wolfe, with Grupo Rival, South Plains College's own SPC Jukebox, and Levelland local Reese Peyton rounding out the bill. Advance general admission tickets run $25, or $30 at the gate.
For folks in the South Plains, this means a Friday night option instead of the usual weekend slot. Plan around work schedules accordingly, especially if October 10 was already circled on the calendar. The festival draws touring acts alongside homegrown performers, giving Levelland a shot at bigger crowds passing through and hometown pride with Peyton and the South Plains College ensemble on stage.