TIP Strategies Founder and CEO Tom Stellman introduced the plan. It was developed over several months using economic data, industry insights and input from community stakeholders. It will guide how LEDA fosters economic growth in Lubbock over the next several years.

LEDA President and CEO John Osborne presented "Different Paths, One Destination." He stressed coordination among business, political and civic leaders.

Attendees also heard about national and regional economic trends and Lubbock's emerging opportunities, challenges and priorities.