Big XII Student Government Conference 2026 - Texas Tech University Departments

These hundreds of visitors will primarily fly into Preston Smith International Airport, a quick 15-minute drive from campus, relying on carriers like Southwest, American, and United. Many will need rental cars for navigating everything from Raiderland to the Buddy Holly Hall of Performing Arts and Sciences, ensuring they experience more than just campus life. The university is already laying the groundwork to ensure a smooth visit for all.

For folks living here, this conference means a noticeable uptick for local businesses, particularly those around Tech Terrace and down on University Avenue. From grabbing coffee on 19th Street to dining out in the Depot District, restaurants and shops will certainly see increased activity. It is a chance to present Lubbock's unique character and hospitality to a younger, influential demographic, many of whom might be experiencing the city for the first time. The collective spending from hundreds of attendees and their staff over several days could inject significant dollars into our local economy.