Cody Campbell calls for future of the Big 12 to follow the Texas Tech model - Sports Illustrated

Cody Campbell, a heavy hitter on the Texas Tech Board of Regents, just declared the Big 12 conference should model its future after the Red Raiders. Campbell, a prominent alum and major donor, recently told Sports Illustrated that Tech's resilient approach to college athletics, from navigating rivalries to academic expansion, offers a blueprint for the entire league.