Beyond the 806
Golf Channel postpones 'Big Break' premiere after sponsor pulls out over Good Good Golf video - AP News
Golf Channel pushed back the premiere of "Big Break x Good Good" by one week after a sponsor asked to have its branding pulled from the series, following backlash over a Good Good Golf video showing a man shoving a woman to the ground as she reached for a new Callaway driver. The network announced the show, originally set to air Tuesday night, will now debut September 1.
The network announced the show, originally set to air Tuesday night, will now debut September 1. Golf Channel said the delay "will allow for necessary production updates following a request from one of the show's sponsors to remove its branding from the series." The channel did not name the sponsor, but multiple reports identified it as Golf Galaxy, which had been listed as a presenting sponsor.
Good Good Golf is a popular content creator group that built a massive following making golf videos aimed at younger, casual fans. The backlash over the clip appears to be accelerating real consequences for their business relationships, with a major retail partner now publicly distancing itself before the show even airs.
For golf fans who follow the sport casually or competitively, the situation is a reminder of how fast sponsored content deals can unravel when a video goes sideways online. The reality show was meant to introduce Good Good to a broader TV audience. Now its first impression is a week late and missing at least one brand that helped pay for it.
Common questions
Why did Golf Channel delay the Big Break x Good Good premiere?
- Golf Channel delayed the premiere because a sponsor asked to have its branding removed from the series. Multiple reports identified that sponsor as Golf Galaxy. The delay gives producers time to make necessary updates before the show debuts September 1.
What was the Good Good Golf video that caused the backlash?
- The video showed a man shoving a woman to the ground as she reached for a new Callaway driver. The footage drew widespread criticism online, prompting Golf Galaxy to pull its presenting sponsorship from the upcoming Golf Channel series featuring the Good Good Golf group.
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