Lubbock councilwoman highlighted for Hispanic Heritage Month - fox34.com

Martinez-Garcia, a Lubbock native, has published "Latino Lubbock" magazine for 20 years, covering Hub City news through a Latino lens. She also founded the nonprofit Los Hermanos Familias and started community events like the Cinco de Mayo Parade and "Vamos a Pescar," pulling from a family philosophy she credits to her grandfather. "First God, then family, and never forget your community," she said.

Martinez-Garcia points to a shift she has watched play out in real time. She recalls a state demographer visiting Lubbock and telling the city to prepare for Hispanic community growth, warning that the moment had already arrived. That growth, she says, now shows up in business and buying power across the city.

For neighbors in Lubbock, her work gives the Latino community a steady media voice and a calendar of events that did not always exist here. A magazine, a nonprofit, and two annual traditions do not happen by accident. They come from one councilwoman deciding the city needed something it was missing.

Martinez-Garcia is still betting that Lubbock's Hispanic community is only getting stronger.