Local News
New name coming to the Texas Tech student section
Texas Tech Athletics announced Thursday that the student section at Jones AT&T Stadium will carry a new name, The Jones Student Section, honoring the legacy of Clifford B.
The renaming gives the student section its own distinct identity while keeping a familiar name in place. Jones AT&T Stadium has long carried Clifford B. Jones's name, and now the section where Red Raiders fans make the most noise will officially carry it too.
For students packing into the east side of the stadium on fall Saturdays, the change is mostly symbolic, but symbols matter in college football culture. A named student section signals that Tech Athletics sees those fans as something worth recognizing, not just a block of cheap seats. Schools across the Big 12 have branded student sections for years, and Tech is formalizing what many programs treat as a cornerstone of home-field advantage.
Clifford B. Jones served as president of Texas Tech from 1932 to 1938, making him one of the earliest figures to shape the institution when it was still finding its footing on the South Plains.
Common questions
What is the Texas Tech student section being renamed to?
- The student section at Jones AT&T Stadium is now officially called The Jones Student Section. The name honors Clifford B. Jones, who has long been recognized by the stadium's name. The change gives the east side student section its own distinct identity within the stadium.
Why did Texas Tech rename the student section?
- Texas Tech Athletics wanted to give the student section its own identity while keeping the familiar Jones name in place. A named student section signals that Tech Athletics values those fans beyond just a block of cheap seats, following a trend common across Big 12 schools.
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