Pabst Blue Ribbon gives thieves deadline to return 40,000 pounds of stolen beer - KCBD.com

Montclair Police say two cargo thefts happened back-to-back on August 17 at the Anheuser-Busch distribution center in Montclair, California. The first theft went down around 10 a.m., when a shipment valued at roughly $45,000 was picked up for delivery and never showed up at its destination. An hour later, a second load worth about $25,000 in Anheuser-Busch and Pabst Blue Ribbon product was picked up by what appeared to be a subcontracting company. The combined haul totals around $70,000 in product.

For folks in Lubbock who crack open a PBR on a Friday night, this kind of supply chain theft can ripple outward. When large quantities disappear from distribution networks, it puts pressure on availability and costs across the board, from the brewery down to the retailer stocking shelves.

Pabst is now leaning on public attention rather than just law enforcement, giving whoever took the beer a deadline to bring it back, a move that suggests the company believes the beer is still out there somewhere, possibly sitting in a warehouse waiting to be quietly moved.