Texas Tech or BYU as the Big 12’s biggest brand? Who are future coaching legends? - The New York Times

The New York Times just sparked a debate: is Texas Tech, not BYU, the real brand powerhouse of the new Big 12? For years, national media often overlooked Lubbock, but this article throws a significant spotlight on our Red Raiders, highlighting the university's escalating influence as the conference dynamic shifts dramatically, especially with Texas and Oklahoma now gone.

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