Texas Tech receivers coach Justin Johnson on positional depth - Lubbock Avalanche-Journal

More threats means opposing defenses cant simply key in on one guy. That could open up big plays getting crowds roaring from the student section to the suites. This depth should mean a more consistent offense overall, which always boosts morale and business along University Avenue on game days. Last year, Techs top receiver had just over 600 yards, a number that could easily be surpassed by multiple players from this deep group by season's end.