TOBYMAC's Hits Deep Tour 2027 - Texas Tech University

The tour has run long enough to become a yearly tradition for Christian music fans, not just a one-off concert stop. Lubbock gets the show on a Saturday night, which means families and fans from across the South Plains can make a full evening of it without a school-night crunch.

For people here who follow Christian music, this lineup covers a lot of ground. TobyMac brings the high-energy pop and hip-hop hybrid he has built a career on. Jeremy Camp is one of the more recognizable names in the genre, known for writing out of personal loss. Seph Schlueter and Katy Nichole represent the newer wave of artists pushing into mainstream Christian playlists over the past couple of years. United Supermarkets Arena holds a serious crowd, so this is not a small club show squeezed into a side room.

Showtime is 7 p.m., giving the arena time to fill up before the lights go down on what the tour bills as an evening of chart-topping songs and worship.