Tom Sell, Texas Tech Grad And Farm Bill Architect, Keynotes Chamber Luncheon In Lubbock Thursday - kkam.com

The luncheon runs from 11:30 a.m. To 1 p.m. At the Scottish Rite Learning Center, with FiberMax-BASF presenting the event. Sell brings a resume that includes small business ownership and years of advocacy work for agriculture, an industry that shapes the economy across the South Plains far beyond the Lubbock city limits.

The Harvest Luncheon puts a spotlight on cotton, cattle and the farm operations that surround Lubbock on every side. FiberMax-BASF, the event's presenter, calls agriculture "the backbone of this community," and the choice of Sell as keynote speaker reflects that framing. His South Plains roots and Texas Tech ties give the talk a hometown angle that local business and farming leaders will recognize.

For people in Lubbock, this luncheon matters even if they never set foot on a farm. Cotton prices, cattle markets and farm policy ripple through the local economy, touching everything from equipment dealers to grocery bills. A speaker who helped write national farm bill policy offers a rare direct line between Washington decisions and West Texas fields.

Drive twenty minutes outside city limits in almost any direction and the skyline gives way to cotton rows and cattle pens, a reminder of just how much of Lubbock's identity still runs through the soil.