UMB Bank names Eddie Broussard West Texas Market President - fox34.com

Broussard steps into an expanded role overseeing the entire West Texas region for UMB Bank, a subsidiary of UMB Financial Corporation. His responsibilities include driving business across six cities, with Lubbock sitting at the center of that footprint. The appointment keeps the region under someone who knows this part of Texas from the ground up, not a transplant handed a territory on a map.

For local businesses and individuals who bank with UMB here in Lubbock, the move signals continuity rather than disruption. His stated focus on deepening relationships and supporting local businesses suggests the bank is leaning into its existing West Texas presence rather than starting over with a new direction.

Broussard grew up in Lockney, a small town about 40 miles south of Lubbock on the South Plains, before coming to Texas Tech, which puts him closer to the region's day-to-day reality than most executives overseeing territory this size.