YETI Adds Texas Tech To College Football Merchandise Lineup Alongside Alabama And Notre Dame - FMX 94.5

The collection includes a 26-ounce Rambler water bottle with a Chug Cap priced at $60, featuring Red Raiders branding. YETI did not add every program with a big fan base, which makes the selection meaningful for Tech supporters who follow the program's national profile.

For people here, this is the kind of thing that shows up at tailgates on Flint Avenue, sits on desks at the Jones, and gets gifted to every Red Raider fan you know before the season kicks off. A $60 YETI with the double T on it is not a hard sell in Lubbock. The brand already moves well in this market, and pairing it with Tech gear gives fans a product that covers two loyalties at once.

Texas Tech sharing shelf space with Alabama and Notre Dame in a nationally marketed product line is recognition that does not come from a conference championship or a top-ten ranking. It comes from a brand doing the math on who actually buys their stuff.