Buc-ee’s drops new Hey Dude shoes, and they’re nearly sold out - Lubbock Avalanche-Journal

For folks here in Lubbock, Buc-ees is practically a road trip ritual, especially when heading east on I-20 towards Dallas or south to San Antonio for a weekend. We might not have a local outpost off Loop 289 yet, but everyone knows that unique excitement of spotting the giant beaver sign on the horizon.

Anyone hoping to snag a pair of these exclusive $69.99 shoes for their next drive past Abilene is likely out of luck unless they hit the resale market. The rapid depletion of stock highlights the intense brand loyalty Buc-ees commands, proving its appeal stretches far beyond their famous brisket and clean restrooms. This quick sale also signals a growing trend where travel stop merchandise becomes as sought-after as fashion drops.

You can still find plenty of beaver-branded snacks and T-shirts, but getting these shoes now might be tougher than finding parking at the South Plains Mall on Black Friday.