CBS Sports projects Texas Tech to land No. 6 seed in early CFP bracket - Red Raiders Wire

This kind of national recognition means more than just bragging rights around the water cooler at work or on the sidelines of youth games. A strong playoff run could bring major national attention right to our city, potentially filling hotels near Buddy Holly Hall and boosting sales for restaurants downtown in the Depot District. For regular fans, it completely shifts the conversation from just making a bowl game to genuinely competing for a championship, a feeling many haven't experienced in years. Just two seasons ago, a winning record felt like a major victory. Now, national experts are putting Tech among the nation's elite.