EXCLUSIVE: Kaitlyn Terry talks Venmo NIL partnership, Texas Tech softball - Lubbock Avalanche-Journal

Terry's last year on campus has moved quick. She joined the Texas Tech softball program, earned first-team All-American honors, and helped lead the Red Raiders deep into the postseason, all while her name, image and likeness deals kept stacking up. The Venmo deal comes after what she describes as a whirlwind stretch since the 2026 season wrapped.

For Texas Tech softball, Terry's rise matters beyond the stat sheet. A player of her caliber landing national brand deals raises the profile of the whole program, not just her own bank account. It signals to recruits and other athletes on campus that success on the field in Lubbock can translate into real opportunity off it, something that wasn't guaranteed even a few years back when NIL was still new territory here.

For fans around Lubbock, watching a hometown Red Raider land a partnership with a company as recognizable as Venmo is its own kind of local pride, even if the deal itself has nothing to do with 19th Street or the Depot District. Terry's game got her there. Everything else followed.

One softball season, a national runner-up finish, and now a Venmo deal. Terry's pace shows no signs of slowing down.