From Kitchen to Business: The Hispanic woman behind Lubbock's Wild Honey Hats

Rejino's story fits a pattern plenty of people in Lubbock recognize, someone starting small at home and building outward until it becomes a business with its own identity. Wild Honey Hats stands out as a Hispanic woman owned shop that began with just an idea and a countertop.

For Lubbock, stories like this matter because so much of the local economy runs on exactly this kind of grit. Small business owners who start from nothing often become the backbone of neighborhood commerce, and Rejino's path gives other folks in town thinking about starting something of their own a real, local example to point to.

A kitchen table and a hat bar sound worlds apart, but for Rejino, one turned directly into the other.