Here are Dave Campbell's Texas Football's predictions on Lubbock area - Lubbock Avalanche-Journal

Families across Tech Terrace and down by the South Plains Mall are already debating who got overlooked or who's poised for a breakout season. These forecasts often set the tone for the entire fall, especially for long-standing rivalries like Monterey versus Coronado or the always-intense Lubbock-Cooper matchups. Coaches are surely using these early assessments as motivation, no matter where their team landed.

For parents, players, and coaches, these predictions fuel intense practice sessions and spirited locker room discussions. They shape expectations for Friday night lights, influencing everything from student pep rallies to ticket sales. Expect more chatter at local spots along 19th Street and packed stands at PlainsCapital Park; the season's narratives begin now. It's about more than just wins; it's about local pride and the deep-rooted rhythm of autumn in Lubbock. After all, every Friday night on the South Plains brings a chance to rewrite the script.