Texas Tech Gets Cigar Line Honoring Football And West Texas - Cigar Aficionado

The company specializes in collegiate cigars and chose Texas Tech as its latest subject after the Red Raiders finished the 2024 season ranked No. 7 in the country. That kind of finish puts Tech in rare air among college football programs in the state, where the competition for prestige is as fierce as any in the country.

For folks in Lubbock, this one lands a little differently than your standard licensing deal. The Oil Field Reserve name nods directly to the region's identity, the same West Texas landscape that stretches out past Loop 289 and defines the geography and economy of the South Plains. It is not just a football souvenir. It is a specific reference to where this place comes from and what it runs on.

Bocock Brothers markets these as boutique products, not gas station grab-and-go smokes, which means the line is aimed at fans who treat game day as more of an occasion than a ritual.

Texas Tech is one of only a handful of programs in the state that can claim a top-ten national ranking, and now apparently one of the few with its own reserve cigar.