Texas Tech is among the 12 best teams in AP preseason poll - Red Raiders Wire

This preseason recognition creates a palpable surge of optimism throughout Lubbock. Picture the sea of scarlet and black flowing down University Avenue towards Jones AT&T Stadium, building anticipation for the season opener. Local businesses across the city, from the restaurants near Buddy Holly Hall to retailers at the South Plains Mall, will undoubtedly experience a significant economic uplift from increased fan activity. The heightened national spotlight on Texas Tech spreads a powerful sense of local pride, affecting every neighborhood from Raintree to Tech Terrace. Students returning to campus will find an electric atmosphere already brewing.

This marks their highest preseason ranking in decades, signaling a new era for Red Raider football.