UFC's Dana White hopes Power Slap fires up Lubbock ahead of Texas Tech Houston football - Lubbock Avalanche-Journal

Dana White told the Avalanche-Journal he wants the event, billed as Double Eagle Energy Power Slap 23, to build energy in Lubbock ahead of the Texas Tech versus Houston football game Friday evening at Galaxy Stadium. The card is headlined by current Power Slap Light Heavyweight Champion "Wolverine," who enters as the top-ranked fighter in his division.

For people here, it means a back-to-back sports weekend downtown. The arena hosts a live UFC-backed spectacle one night, then Texas Tech football takes over Galaxy Stadium the next. White is betting the two events feed off each other, drawing fight fans into football mode and giving Lubbock a taste of a sport still new to most of the country.

Whether slap fighting actually pulls in Tech football crowds or just draws its own separate audience remains an open question, but Lubbock gets to find out first in Texas.