White to bring Power Slap 23 to Lubbock with college football ties - The Daily Toreador

White stumbled across videos of Russians slapping each other in competition, filmed on what he described as flip-phone quality, racking up millions of views. That spark led him to launch Power Slap as a professional combat organization in 2023, adding it to a portfolio that already includes UFC and Zuffa Boxing.

The Lubbock stop connects the slap competition to college football, though the source material does not specify the exact nature of that tie-in or name a venue. What is clear is that White sees something in this format that holds even the most skeptical fight fans. "I'm the most jaded guy in the world in fighting," White said, "but what interested me was that I would stay until the end to see who won the slap."

For people here, this is another signal that Lubbock is landing events that go well beyond the usual touring concert or minor league fight card. The city has built enough infrastructure and audience to attract niche combat sports drawing serious global attention.

Power Slap went from a grainy Russian internet clip to a professional organization in under six years.