Landmark Bar & Kitchen Opens Monday At Loop 289, Bringing Cold Drinks And Bold Flavors To Lubbock - KFYO

The Lubbock location joins Landmark's existing spots in Addison and Fort Worth, marking the brand's first push into West Texas. Landmark announced the expansion earlier this year, and the West Loop address gives that stretch near the mall corridor another sit-down option after more than two years without a tenant. Whoever shows up for the ribbon cutting gets more than a first look. Landmark says early arrivals will walk away with prizes.

For anyone driving 289 daily, this fills a hole that's been sitting there since the crab shack closed. Empty buildings on a busy loop like that tend to become landmarks of a different kind, the "remember when" spot people point out from the car. There's finally a reason to pull in.

The timing lands as Lubbock's restaurant scene keeps shifting, with Velvet Taco's local closure showing how tough the industry has been lately. A new bar and kitchen betting on that same stretch of Loop 289 is either good timing or a bold read on the market.

Monday morning will tell which one it is.