Texas Tech Goes All-Black For Friday Night's Houston Game - LoneStar 92.3

The design comes from a partnership between Texas Tech, Adidas, State Farm, and Patrick Mahomes, State Farm's longtime ambassador. Black and red dominate the look, and the jerseys carry the State Farm logo as an official game sponsor alongside Mahomes' Gladiator brand. This builds on a collaboration that started in 2024, when Texas Tech first began weaving Mahomes into its uniform designs.

For Red Raider fans packing Jones AT&T Stadium, a new uniform reveal always turns into its own event on social media. Pairing it with a Big 12 matchup against Houston gives Tech another reason to trend nationally. The Mahomes connection also keeps Lubbock in the conversation among NFL fans who might not otherwise tune into a college football broadcast.

Whether the black jerseys mean anything for the Red Raiders on the scoreboard is anyone's guess, but they will not be hard to spot under the Friday night lights.