Texas Tech Unveils New Sponsorship Patch on 'Let's Ride' Week 3 Uniforms - roundtable.io

The addition was announced Wednesday morning. The uniform already features Mahomes' Gladiator logo through his adidas partnership, and now State Farm, a brand the Kansas City Chiefs quarterback has repped for years, joins it on the jersey. Athletic director Kirby Hocutt called State Farm "the perfect brand to further enhance the debut" of the uniforms.

For fans packing Jones AT&T Stadium, this means another piece of Mahomes memorabilia tied directly to the program that produced him. Tech has leaned hard into its connection with Mahomes since he left Lubbock for the NFL, and this uniform functions as a walking billboard for that relationship. Stacking sponsorships onto one uniform release, rather than spreading them across the season, shows how much value the athletic department sees in the move.

Merchandise sales around Gladiator gear have already drawn attention from Red Raider fans, and a second sponsor patch usually means a second wave of jerseys hitting shelves and online stores. Whether that translates to actual revenue for Tech athletics or just more logos on a jersey depends on how adidas and the athletic department structure the deal, details that haven't been made public.

One jersey, two sponsors, and a Super Bowl quarterback still shaping how his old school dresses for game day.