South Plains Mall and Premiere Cinemas + IMAX announced Premiere PLUS, a 45,000-square-foot family entertainment destination with bowling, bumper cars and a 7-D theater scheduled to open in Lubbock in summer 2027.
According to the press release, Premiere PLUS will have 16 bowling lanes, multiple bumper-car arenas and more than 100 arcade games. A 2,000-square-foot kids play area and a redemption center with prizes and rewards fill out the lineup.
Food comes with it. Two new cafes, Pizza Pub and Burger & Soda Fountain, will open inside. The project stretches Premiere's footprint at South Plains Mall to more than 110,000 square feet, combining movies, attractions, dining and interactive entertainment in a single location.
Party and event rooms will host birthdays and corporate outings, giving families and coworkers a new place to book a group.
Gary Moore, CEO of Premiere Cinemas, said the goal is "to create a destination where families and friends can gather for movies, bowling, games, dining and special events, all under one roof."
Common questions
When will Premiere PLUS open at South Plains Mall?
- Premiere PLUS is scheduled to open in summer 2027 at South Plains Mall in Lubbock. The announcement came from South Plains Mall and Premiere Cinemas + IMAX. The 45,000-square-foot family entertainment destination includes bowling, bumper cars and a 7-D theater.
What will be inside Premiere PLUS?
- Premiere PLUS will have 16 bowling lanes, multiple bumper-car arenas, more than 100 arcade games and a 7-D theater. It also includes a 2,000-square-foot kids play area and a redemption center with prizes and rewards. Two new cafes, Pizza Pub and Burger & Soda Fountain, will open inside.
Where can you eat at the new Premiere PLUS?
- Two new cafes, Pizza Pub and Burger & Soda Fountain, will open inside Premiere PLUS at South Plains Mall. They are part of a project that combines movies, attractions, dining and interactive entertainment in one location. Premiere's total footprint at the mall will top 110,000 square feet.
