South Plains Mall and Premiere Cinemas + IMAX announced Premiere PLUS, a 45,000 square-foot family entertainment center that will connect directly to the existing 16-screen theater in Lubbock.
The locally owned and operated expansion would make the theater one of the region's largest entertainment centers. Inside, Premiere PLUS will feature 16 bowling lanes, multiple bumper-car arenas, more than 100 arcade games and a 7-D cinema experience.
The plan also adds a large play area for kids, party and event rooms, new cafes and a redemption center with prizes and rewards. Construction is underway. Premiere Cinemas projects doors opening in summer 2027.
The theater has been part of Lubbock since 2012. The company later upgraded its auditoriums with luxury recliners and laser projection.
Gary Moore, CEO of Premiere Cinemas, said the goal is a destination where families and friends can gather for movies, bowling, games, dining and special events, "all under one roof."
Common questions
When will Premiere PLUS open at South Plains Mall?
- Premiere Cinemas projects Premiere PLUS will open in summer 2027. Construction is already underway on the 45,000 square-foot family entertainment center. It will connect directly to the existing 16-screen Premiere Cinemas + IMAX theater at South Plains Mall in Lubbock. That summer 2027 date is the company's projection, not a guarantee.
What will be inside Premiere PLUS?
- Premiere PLUS will feature 16 bowling lanes, multiple bumper-car arenas, more than 100 arcade games and a 7-D cinema experience. The plan also adds a large play area for kids, party and event rooms, new cafes and a redemption center with prizes and rewards.
Is Premiere PLUS locally owned?
- Yes, the expansion is locally owned and operated. The theater has been part of Lubbock since 2012 and later upgraded its auditoriums with luxury recliners and laser projection. The new 45,000 square-foot center would make the theater one of the region's largest entertainment centers.
