Topgolf said a survey found guests would visit more often if it were more affordable. CEO David McKillips said guests told the company its prices were too high to keep them coming back. He called the new rates the company's lowest prices ever.

Topgolf is described as a sports entertainment complex with high-tech golf games. It started in Virginia and has grown to more than 100 locations in the U.S. And internationally. Locations and updated pricing are listed online.