Each one is addressed to "Students Of The [surname] Family" and is printed on stock similar to political mail. It mostly points readers to the websites of the Transgender Education Network of Texas, Lambda Legal, Texas Law Help and the ACLU of Texas. The brochure says, "Find a trusted organization to help, rather than trying to find medication to help." Texas law prohibits prescribing hormone medication to minors to treat gender dysphoria.

The Transgender Education Network of Texas, known as TENT, says it did not create, authorize, approve or send the mailers. The brochure still lists stops on TENT's "Trans Texas Takeover" tour under the heading "JOIN US IN." The return address, 1611 W. Airport Blvd. #123 in Meadows Place, is not valid according to a USPS lookup tool. The UPS store on that road uses a different address number.

Conservative social media users and influencers voiced outrage. Texas Family Project vice president Sara Gonzales called the pamphlet "evil" in a social media post. That came a week after mysterious texts about a "transgender student guide" brought angry calls and threats to an advocacy group that did not send them.

For all the outrage, the brochure is mostly a list of four websites.