The festival starts with a reception at the Amarillo Museum of Art. It then returns to Arts in the Sunset for a documentary screening that night. Friday and Saturday screenings run from 9 a.m. To about 9:30 p.m.
Seven films come from foreign countries. About half of the rest come from Texas, from Amarillo to El Paso to East Texas, plus 14 other states.
Organizers will offer a $10 ticket for a feature film each evening, so first-time visitors can try the festival without a day or weekend pass. "We're doing that to hopefully let locals know it's okay to come to a film festival," said Sherman Bass, the festival director. "You don't have to be a filmmaker."
Bass said filmmakers have met at the festival and now work together on projects across the state. Rachel Flores, executive director of the Amarillo Art Institute, said the event draws people into the Arts in the Sunset building. "They're able to broaden their scope of what they view art as being and get to witness something completely new," Flores said.
Seven Amarillo films are in this year's lineup, up from five two years ago.