Lubbock's Army recruiting office has met its annual enlistment goal three years in a row, and last year it hit the target several months ahead of schedule.
Staff Sgt. Anthony Jordan, a talent acquisition specialist at the office, says applicant numbers have held steady. Findings from the Office of People Analytics and Department of Defense press releases show Army recruiting dropped significantly in 2022, then rebounded nationally in 2025 and 2026.
Jordan credits the pitch. "A lot of people, when they come in and find out about the different opportunities, skills and traits that we have to offer, that's usually what ends up getting them through the line to enlistment goals," he said.
Qualifying is the hard part. "Usually one out of four people that come through the office are disqualified initially," Jordan said. The office works with high school seniors planning their next steps, college students looking for help funding their education and adults in their early 40s who see military service as a second opportunity. Jordan previously served as an electronic systems maintainer, and he says sharing that experience helps recruits see what service can provide.
Common questions
Has the Lubbock Army recruiting office met its enlistment goal?
- Yes, Lubbock's Army recruiting office has met its annual enlistment goal three years in a row. Last year, it hit the target several months ahead of schedule. Staff Sgt. Anthony Jordan, a talent acquisition specialist at the office, says applicant numbers have held steady.
What gets people in Lubbock to enlist in the Army?
- Staff Sgt. Anthony Jordan credits the recruiting pitch. He says that when people come in and learn about the different opportunities, skills and traits the Army offers, that is usually what gets them through the line to meeting enlistment goals.
How many people who visit the Lubbock Army recruiting office are disqualified?
- Usually one out of four people who come through the office are disqualified, according to Staff Sgt. Anthony Jordan. He says qualifying is the hard part, even though the office has met its enlistment goal three years in a row and applicant numbers have held steady.
