The show picked her from thousands of nominations. Frazier works at KK's Corner Mall in Lubbock, a business her mother owns.
The idea hit about seven years ago while she watched her son play football. "I reached down to adjust my blanket, and I missed his touchdown," Frazier said.
She researched existing products, brought an initial item to market, then redesigned it with sleeves. The product is now patented and trademarked. Frazier says the easiest way in is to unzip it, step inside, then step on the bottom and pull it up. It has pockets.
KK's Corner Mall sells the Sak locally, but most sales happen online, with shipping to customers across the United States and Canada. One customer told Frazier she couldn't have gone to her grandkids' games without it, because she can't sit out in the weather. Now she can go.
In 2019, Frazier stood outside the studio with her husband and children, trying to hand samples to the anchors, and the samples only reached producers. This time, the Sak made the broadcast.