The program, short for Pathways in Technology Early College High Schools, is open enrollment and focused on identifying, recruiting and enrolling at-risk and economically disadvantaged students. It costs students nothing and aims to give them a clearer path after graduation.

Superintendent Kathy Rollo spoke at the unveiling, saying high school doesn't work the same way for every student. "The more choices we give students about their future, the greater chance we have to change" their outcomes, she said.

For families in Lubbock ISD, this means another option besides the standard high school track. It's built for students who might not otherwise pursue college or technical training.

The district didn't say in its announcement how many students the program will serve or when enrollment opens. The real test comes once families start signing up.