Filmmakers submitted more than 140 films, according to Kate McSwain, president of the Amarillo Film Society. Judges narrowed the field to 62. The directors come from Canada, Costa Rica, France, Japan, Mexico, the United Kingdom and the United States, and 17 of the selected films came from Amarillo filmmakers.

"All of the films are independently produced. They are brand new and have never been shown commercially," McSwain said. "The business is all about exposure for filmmakers."

Sherman Bass, film commissioner for Visit Amarillo, said several past festival entries have gone on to streaming services like Prime or Netflix. The festival also runs the same weekend as the Amarillo Art Institute's annual Night Glow, which highlights art created with fire. Executive director Rachel Flores said the institute always schedules it alongside the film festival, and there is plenty of fire and fun for people to join.

No festival film has made a big box office yet, but Bass says it will happen eventually.