The race kicks off Pink Week for the sorority and serves as a fundraising event. This marks the first year the chapter has put on the 5K, according to the announcement.

Fundraising events like this typically point toward breast cancer awareness causes, and Pink Week signals the sorority's broader push tied to that theme throughout the week. For people in the area, it means another local option to lace up for a cause without leaving town.

A first-year event also means organizers are testing the waters. Turnout Saturday could decide whether "Think Pink" becomes a yearly fixture on WT's calendar.

Mark it down, 9 a.m. Saturday, 26th Street, and see who shows up to make history for a brand new tradition.